the dot conf 2012 - the deep dives

Please book your place for your chosen deep dives through the NCI website, by clicking on this link here. Pick one session from the following list. The dot conf takes place at NCI this Friday June 15th; check out the running order here and the speakers’ bios over here.

1. What if you have to deliver a Steve Jobs keynote? Rowan Manahan, ‘The Presenter Mentor’, Fortify Services
No more Mr Nice Guy – instant, quick, and longer term fixes for presenting

2. Social media crisis management: Anne Marie Boyhan, annemarieboyhan.com
From Brian Cowen to celebrity sex tapes going viral, a social media crisis can happen to anyone. This deep dive looks at what they did, what they should’ve done and how you can best avoid this happening to your brand.

3. I want you to LIKE this: Darragh Doyle, Community Manager, World Irish
Making people happy. Giving them what they want. Cat herding. Listening and responding. PPPPPPP. Best practise. Answering the question “What do you actually do?” Would you like to be a Community Manager?

4. Social cop on: Gina Bowes, Avonmore
Having worked with brands like eircom, eMobile, Meteor and currently Avonmore on their social media strategy, Gina will provide an overview of the social media basics, how you set yourself up internally, the listening tools, the KPI’s, benchmarking and more.

5. Which Cloud is for you? Niall Moran, CTO, Lucey Technology
Amazon AWS versus Microsoft Azure – an examination of the two major cloud providers.

6. Top Ten Tips for SEO: Julian Lynch, Performance Director, iProspect
Julian’s core specialisation is SEO and Analytics and with more than 11 years’ experience, in this deep dive he’ll be sharing some of his insider knowledge for improving your search engine rankings.

7. The Interactive Shopper: Andrew Macadam, Development Team, Microsoft

From start to finish, the consumer buying process has completely changed. This session will focus on how important simplifying the process is and how the latest technology is helping to engage in a completely new way.

8. Intellectual Property and the Internet – protecting your business online: Peter Bolger, Mason Hayes+Curran

The internet is an old dog at this stage, but it is still learning new tricks and business users need to ensure they are up to date on the latest developments. A dramatic increase in usage and content means that Intellectual Property can be a friend and a foe. Peter Bolger will give an overview of IP online and around the edges.