Barry Hand works for GrabOne Ireland as their Marketing Manager. He has previously held marketing and e-commerce roles with companies such as lastminute.com, Digiweb & Boxever. With a purchase every 60 seconds, GrabOne recently celebrated their second birthday, racking up over 700,000 transactions since launching in 2011. A big reason for their success has been their ability to measure their marketing activity and determine where the growth opportunities are – which is where Barry comes in.
Barry’s Deep Dive:
Simple Analytics Dashboards
When it comes to Analytics – What metrics are important, how do you identify them and make the most of measurement?
This session will be a short guide to help you make sure you are measuring the right metrics for your business.