Digital Strategist at Irish International
Dena works with brands including the Bank of Ireland, Electric Ireland, Avonmore, Failte Ireland and Mars, amongst others. As a Digital Strategist, Dena focuses upon the marriage of consumer insights with technology, to create strategies that enable her clients to optmise their digital activities, in order to deliver against business objectives.
Over thirteen years of experience has made Dena passionate about ensuring that digital strategies are user-centric, not platform/ channel-centric. This, she believes, is the key to developing a sucessful strategy.