Elizabeth has been managing content development projects such as Aviva, Vodafone and ESB since 2007, and has been instrumental in changing the way they are run. She has campaigned to make content an integrated part of the entire project phase and the design process more content-informed.
She has led public and private training courses in writing for the web and writing to sell. She and Randall Snare developed a workshop called Evolution of Content for the first Content Strategy Forum in Paris, in April 2010.
She began her career in journalism, as an arts and business contributor for the Sunday Business Post, and freelancer for other national newspapers. She and Randall are both co-creators of Mapped, a blog about storytelling and content strategy.