Kirstie McDermott


Kirstie lectures on NCI’s Certificate in Digital Marketing, and is the founder of She is a media professional with extensive experience across both the print and digital spheres. Her educational background and work experience over her career have been wide and varied – she’s created websites, marketed magazines and worked as a beauty editor – but one thing that marks her out is her ability to attract an audience and get things noticed. The co-founder of, Ireland’s most popular women’s-interest website, she’s also the Irish Examiner’s Weekend Beauty Editor and Dyflin Media’s marketing coordinator. Kirstie specialises in great content, creative solutions, driving traffic and delivering messages.