Randall is Content Strategy Lead at iQ Content, the largest user experience design agency in Ireland. Her content strategy work runs the gamut, covering both conversion optimisation as well as marketing and branding. Her most recent clients include Goodyear EMEA, Vodafone and the Irish Cancer Society. She also writes for the content strategy and storytelling blog Mapped. Before moving to Dublin, she lived in New York, where she worked for Conde Nast, Every Day with Rachael Ray and The Onion.