Ruth has been working with Google for over 8 years, currently she is an Industry Manager with the Google Ireland team focusing on the Irish market. Previously, she worked on the business to business (B2B) Sales team in Google London, where she led the UK relationship with retail clients including Screwfix and Wickes, as well as Google’s global relationship with Royal Dutch Shell and Exxon oil companies. Ruth is an expert in digital marketing, working with both performance and brand advertisers across Google Search, YouTube and Google’s Display Network. In her current role she is a consultant to top companies in the insurance, retail and CPG (consumer packaged goods) space helping to create bespoke digital strategies. Ruth is a graduate of Trinity College, Dublin.