Sarah has been the PR and Communications Manager at Arnotts for 4 years and has embraced the rise of online communications, bloggers and social media during this time. She ran Ireland’s first retail twitter party last September in association with whatshewears.ie to launch the Arnotts Shoe Garden. Previously she worked with a PR consultancy and worked on PR and social media strategies for brands including Heineken, Cadbury, Vhi, Kellogg’s and Failte Ireland.
Sarah’s Deep Dive:
Fashion and social media
How online and offline media co-exist in the ever changing world of fashion, and the Arnotts Shoe Garden twitter party case study.